The Brilliance of the Anderson Cooper – Living Social Promo Deal
by Allen Stern - October 24th, 2011
Today on the new Anderson Cooper talk show, Living Social ran a promotion on the show which offers the “first 20,000″ a free $10 in Deal Bucks. If you aren’t familiar with Deal Bucks, they are credits you can use towards a purchase on Living Social.
The deal has already spread like wildfire throughout the deal boards so it is very possible that the 20,000 free $10 deal bucks certificates are gone. The deal has been viewed over 33,000 times on SlickDeals alone. But that’s where the brilliance of this deal begins. Living Social notes that you won’t be notified if you are part of the first 20,000 for 14 days. You also need a Living Social account to enter for a chance to get the deal bucks. And since Living Social isn’t going to take down the entry form once they hit 20,000, it’s a brilliant way for Living Social to grab lots of fresh new subscribers. My guess is that the majority of the deal board members already have a Living Social account but the viewers of Anderson’s television program don’t so overall it should provide a nice boost in subscribers for the deals site.
It will be interesting to see how long this promo site is available and allowing people the chance to enter. I also wonder how many of the first 20,000 will come from people with multiple LS accounts.
The thank you message notes, “Thank you for participating. If you are among the first 20,000 people to correctly name the code words, you will receive 10 deal bucks credited to your livingsocial account within 14 days.”
If you want to enter, the code words are apparently (I make no guarantees) “Molly Cooper” and you can find the entry form here. Of course there is no guarantee you will be one of the first 20,000.
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