Outside/Inside

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Monday, August 30, 2010

Should Anderson Cooper Go Inside?


Anderson Cooper's too good for a studio.

He's a nature boy who reads teleprompters in his spare time. (Okay, I'm just kidding)

But Mr. Cooper brings a National Geographic approach to network news, by always being outside. He's been doing it frequently since the devastating earthquakes in Haiti last January. And it hasn't stopped since then.

He's taken off the stuffy suit and put on a T-shirt and jeans so he can get deep into the story.

So, could this be the remedy for TV news? Should TV anchors dress down more and go outside or keep the suits on and stay inside?

In my opinion, it depends on the program and its respective audience.

This is a public relations/community affairs issue because it is directly tied to how a station brands itself. You must have the right brand identity to draw the right audience.

What are your thoughts?

Posted by Zack Isaacs at 5:37 AM