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Today the NY Times reports on the latest video, which is a blatant advertisement for online shoe company Zappo's. They declared: “We’re not preying on anyone’s emotions. This was all about fun.” But what about all those other nude running enthusiasts who looked up to the WFN as a mentor — what about their emotions unnamed online shoe company?
The agency who dreamed up the WFN told the paper that since they "did not pitch to Mr. Cooper’s show, to 'have a viral video go out over CNN was a breakthrough.'” Sigh, it's like Balloon Boy all over again.
By Jen Carlson in News on October 29, 2009 -- 2:57 PM 2 Comments
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