College of Business Administration

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A Message for Aspiring Marketers

Posted by admin on Sep 2, 2010 in Entrepreneurship, Marketing

The CBA Marketing Department would like to make students aware of some AMAZING opportunities to learn about your chosen career path OUTSIDE of the classroom! Take advantage of one of the many perks to going to college in New York City.

» CENTER FOR COMMUNICATIONS FALL 2010 - These FREE presentations listed below are eligible for course credit in Marketing Principles, as described in your syllabus. To ensure a place, register ASAP on our website, by e-mail info@cencom.org , OR call (212) 686-5005.

o Marketing to Latinos, Tuesday, October 5, 5:00 to 6:15 pm – Hispanics who move to the U.S. from over 20 Latin American countries, adapt quickly to a U.S. lifestyle, but also hold onto their own cultural traditions and values. With their huge and diverse buying power, the marketing challenge is to create strategies to appeal to a highly-segmented population. Presented with NYIT’s Dept. of Communication, Manhattan NYIT Auditorium on Broadway, 1871 Broadway (61 st and 62 nd Street)

• Alberto Ferrer, Managing Partner, Dir., Direct + Digital Marketing , The Vidal Partnership
• Chris Campos, VP, Managing Director, The Bravo Group
• Matias Perel, Founder & CEO, Latin3 Exponential Marketing
• Mark Lopez , Co-Chair Hispanic Committee, IAB; and COO, Terra Networks USA
• Marla Skiko, SVP/Director of Digital Innovation, SMG Multicultural
• Moderator: David Puente, Producer, Anderson Cooper 360 «


o TV: Beyond the Telenovela, Tuesday, October 5, 6:30 to 8:00 pm – The telenovela remains a staple of Spanish-language networks, however, a younger, hipper audience demands more program diversity and edgier programming that reflects who they are. Hear from those at the top of the industry. Presented with NYIT’s Dept. of Communication, Manhattan at NYIT Auditorium on Broadway, 1871 Broadway (61 st and 62 nd Street).

• Joe Uva, CEO, Univision Communications, Inc.
• Don Browne , President, Telemundo Communications Group, Inc.
• Carmen M. DiRienzo , President and CEO, V-Me Media
• Enrique Martinez, EVP and Managing Director, Discovery Latin America
• Moderator: David Puente, Producer, Anderson Cooper 360 «

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There are many other courses offered by the Fordham CBA where Anderson
Cooper 360 is not involved; if interested, just click here:

Producer, Anderson Cooper 360 has been highlighted by me, not Fordham.