Fucking Foursquare

.

&

with


New Social Networking Site Changing The Way Oh, Christ, Forget It
Let Someone Else Report On This Bullshit

May 20, 2010 | ISSUE 46•20

NEW YORK—While millions of young, tech-savvy professionals already use services like Facebook and Twitter to keep in constant touch with friends, a new social networking platform called Foursquare has recently taken the... oh, fucking hell, can't some other desperate news outlet cover this crap instead?

Launched last year, Foursquare is unique in that it not only allows users to broadcast their whereabouts, but also offers a number of built-in incentives, including some innovative new crap The New York Times surely has a throbbing hard-on for.

In fact, why don't we just let them report on this garbage and call it a day?
"Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game," company cofounder Dennis Crowley told me, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they're-called startups. "But more than that, Foursquare is an... [endless string of meaningless buzzwords we just couldn't bring ourselves to transcribe]."
Added Crowley, "[Who gives a shit]."

According to sources I feel really, really sorry for, Foursquare works by allowing users to "check in" from their present location, whether it be a sports bar, restaurant, nearby magazine stand, gay bar, church, home, bathroom, or... man, this piece would be perfect to hand over to that schmuck Dan Fletcher at Time magazine right about now.

---

Analyst Predict Geolocation Will... Lord, You're Actually Reading The Whole Thing?

---

By "checking in," users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of "mayor" and can receive discounts, free food, or other prizes that, quite honestly, I'm thoroughly disgusted with myself for having actually researched.


In addition... please, forget all about this already.

As you've no doubt guessed from reading a dozen similar articles in The Washington Post, now's the part of this "trend piece" where I quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact, spy upon each other and gossip.

"Through its competitive elements like badges and points, Foursquare helps generate brand loyalty," or so I was told by the Ph.D.-holding individual, whose decades in higher education were basically shit upon by my inane questions about various bits and pieces of Foursquare ephemera. "It's a unique and transformative social networking tool."

"Can I go now?" he added.

Although it recently hit the million-user mark, Foursquare has yet to approach the vast subscriber base of Facebook and Twitter. But that all could change as people become increasingly reliant on the... okay, here, here, let me sum up this whole "news" story for you: Aging, scared newspapermen throw themselves at the latest mobile technology trend in a humiliatingly futile attempt to remain relevant.

And now that you're all caught up, take it away, a final miserable paragraph:
The current mayor of his local coffee shop and the young man I've selected to represent young people everywhere, Johnny Galanos, 26, has so far earned a free cappuccino and two hours of Wi-Fi. But while he likes the rewards, he said they're only a fringe benefit of an application that, as I suspected, The New York Times has already creamed its jeans and tripped all over itself in a rush to cover.

Here's the fucking link: http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html?_r=1

And I'm outta here. I have to try Foursquare in my Blackberry.

---